Quote:
Originally Posted by mkoesel
BMW is in a different postion than Mercedes with their product lineup. There is no two-door CLS model. Instead, Mercedes' coupe lineup is a bit fragmented and leaves a rather large hole between the E Class Coupe (which is really just a CLK with a new name, and thus carries as much C class DNA as it does E class DNA) and CL Class coupe.
BMW's 6 series Gran Coupe, on the other hand, is literally a stretched version of their 6 Series Coupe. So, from a marketing perspective, BMW believes that it carries the clout to be priced in line with that model.
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That is all well and good. It doesn't change the fact the CLS and 6er GC are direct rivals. Everyday car shoppers will see the Mercedes badge, cheaper price tag, ttV8. You can add the Designo interior on the Benz and still be under the 640GC msrp.
Quote:
Originally Posted by mkoesel
One might just as well ask what Mercedes is thinking with the price of the CL Class. It is many, many thousands of dollars more expensive than the 6 Series Coupe. The answer, then, is similar to what I say above - since it is based directly off of their flagship S class sedan, it can be marketed as a step up from that model.
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Actually, the CL is in a higher class than a 6-series. It exudes a more stately and exclusive feel. There is a reason it comes with V8 and V12, while the 6er comes in 6 and 8 cylinder versions. I put the CL600, C63, C65 right up there with the Bentley Continental GT.