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Keep in mind that this F12/13s competition is NOT the MB E550 coupe or the Audi S5, (BMWs comp. for these two will be the upcoming 4 series) but the MB CL550 and probably the upcoming Bentley CGT v8 as well. Both of which cost more, weigh more and are slightly bigger. BMW moved the 6 series up in class with the introduction of the F12/13.
I think it was a smart move on BMWs part to move the 6 into this segment.
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