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What's happening to BMW design ?
Maybe I'm the only one who's been feeling this way lately... but I really feel like BMW's design has been slowly becoming less and less inspiring... and more and more safe. What used to be very distinct design cues have now become more and more diluted. The new 7 is eerily similar to the Lexus LS. This "concept" 6er shares cues with a camaro of all things, and more importantly isn't exciting to me, the way BMW design has been in the past. And perhaps most saddening, is that this "M6" (both coupe and cabrio) look almost pathetically non-aggressive.
I just feel like what used to be a very distinct design identity, is now slowly eroding... and BMW is slowly starting to look more and more like part of the pack. We're not quite there yet... but I shudder to think what will happen to this venerated brand that I've grown up if they keep walking down this path...
- esquire
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