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      12-12-2012, 01:10 PM   #16
OverDriven
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Drives: 2011 M3
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Quote:
Originally Posted by coupeman View Post

mercedes wins this hands down. no contest. BMW is relying way too much on the power of their brand to sell cars these days
You have to realize that the very purpose of building a brand is so that you can command higher prices for your product. It automatically builds value in the mind of the buyer. You can't fault them for taking advantage of the brand they've built with decades of hard work. Objectively speaking though, yes I think the Mercedes is the winner here. That said, the BMW will still sell like crazy. Also - let's be honest - in this price range most buyers aren't concerned with pinching pennies.
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