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Originally Posted by JoeMiesta7
Got it. Does make a little more sense when laid out like this. BMW doesn't see any concern with overlap?
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There will probably be some cannibalization, but that's life when you are expanding your product portfolio. From a business perspective, the only thing that matters is that they make more money with the new products. We should assume they've done their homework and come up with a solid business case (i.e. one that adds to the bottom line).