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BMW has to make a jump in higher end product(s) and price to be a truly prestigious brand.
Look at the inventory of your or local dealerships.
BMW tops out at about $130k with M6's and a few 7ers at $150k.
But excluding 760Li, 650 GC is generally more expensive than 750Li.
BMW fans see a price tag over $100k and call it overpriced.
On the other hand, look at the inventory of Mercedes and they have load of cars at $150k-$200k such as SLS, SL AMG, CL AMG, S AMG, G wagon.
What makes the three pointed star a truly prestigious brand.
BMW really needs to establish 6 and 7 series at $100k-$130k range market and introduce CS concept II (8 series Gc) at higher price with M8 GC costing around $150k (similar to CL63).
That's their goal currently, to bridge to gap between BMW brand and rolls royce.
I can't wait to see the reaction of BMW fans when a car priced around $150k msrp comes out.
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