Quote:
Originally Posted by bmwpride335i
Audi IS beating BMW across the board in comparos.
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Who would have thought...a german car brand is outperforming another german car brand....what is the universe coming to?
Quote:
Originally Posted by ctuna
At the 3 level at least BMW is catering to the masses now.
Its doing it using the momentum it gained during the days
when it was top dog in the enthusiast German cars are so much
better era. And they can really charge a premium in a lot of
countrys like China where badges mean more than the car
itself.
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$42,000 starting MSRP's, optional 6MT, a whole selection of performance options...
that doesn't sound like 'catering to the masses' to me. It sounds like a car company that is catering to car buyers who have money to spend. BMW has always charged a premium. And the badge seems to attract buyers in many countries, not just China.