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Originally Posted by matthewcornish
I don't see the problem. 30 people get to have a custom headrest and the competition package thrown in... which I would assume saves money compared with adding it on otherwise. Sounds good to me.
I know "Horse Edition" sounds funny but if BMW want to grow and expand in China then a little cultural integration is a fun way to do it.
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Agreed BMW is doing what any company with some sense would do. The genie is out the bottle; it has and always will be about profits.