Besides the whole idea of the subscriptions, this is one of the most shocking things for me.
So BMW will actually be installing adaptive dampers on their cars and then blocking the functionality to actually use them behind a software paywall.
This means that someone could not even have functional adaptive suspension but if they blow out or damage a shock they're going to have to replace an expensive adaptive damper instead of a regular one. Or have to replace all four dampers with regular ones and do an EDC delete, even though the system was never functional to begin with. This is beyond ridiculous.
Almost sad to see BMW go in this direction.