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      06-27-2013, 09:27 PM   #11
jaybird124
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Drives: 2017 M3 ZCP
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Quote:
Originally Posted by antzcrashing View Post
weight reduction is expensive in $/gains. Its hard to market handling and dynamics, easy to sell power. And the aftermarket has been tuning this way for generations, change is R&D costly
Look at how much people are paying for body kits and other ridiculous things, 2/3 of the BMW 'Performance' falls in this category.

1. People will pay if you package it right and truly think through the design.

2. Production costs of lightweight materials continues to tumble.
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