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      05-10-2012, 08:46 AM   #40
Judah
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Drives: Black E46 M3
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Quote:
Originally Posted by mkoesel
BMW is in a different postion than Mercedes with their product lineup. There is no two-door CLS model. Instead, Mercedes' coupe lineup is a bit fragmented and leaves a rather large hole between the E Class Coupe (which is really just a CLK with a new name, and thus carries as much C class DNA as it does E class DNA) and CL Class coupe.

BMW's 6 series Gran Coupe, on the other hand, is literally a stretched version of their 6 Series Coupe. So, from a marketing perspective, BMW believes that it carries the clout to be priced in line with that model.

One might just as well ask what Mercedes is thinking with the price of the CL Class. It is many, many thousands of dollars more expensive than the 6 Series Coupe. The answer, then, is similar to what I say above - since it is based directly off of their flagship S class sedan, it can be marketed as a step up from that model.

+1
Damn good reply ....
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