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Originally Posted by bd307
Late to the party, but here are my 0.02.
A successful company creates a demand.
Can you say the same for BMW and its products? I would say yes. They created the demand for sport sedans and now trying to create a demand for luxury electric cars. Perhaps a luxury electric/hybrid sport sedans. I do not think Tesla is a luxury brand, but a technology company selling high priced tech. products.
Can BMW keep up the demand with their customers and enthusiasts? Maybe not because the competition and technologies are so much better now in the sport sedan segment. Other companies who were playing catch up are pretty caught up with them by now.
To continue with their legacy, they should be looking out and create another demand and I think BMW has been doing that but still in progress.
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Tesla created a demand (for a not shit box, desirable electric car). BMW is trying, and thus far failing, to chase the electric car ball.