Originally Posted by Alchem
I am glad BMW is going in the direction that it is. An R8 competitor is a waste of resources. A small/city car is the future. Audi is going to have a lot of catching up to do. I am eagerly waiting to see how the next 3er sedan/coupe/M cars turn out. Can't wait!
R8 is about bringing hype to the Audi brand. It shows that Audi has an exotic car within their lineup and that some of the technology from the R8 will be filtered down to lower cars.
So R8 is not a waste of resources, its a way to bring more customers to the Audi brand.
Plus Audi can say that BMW doesn't have a car that can match the R8, Audi halo car.