Originally Posted by matthewcornish
I don't see the problem. 30 people get to have a custom headrest and the competition package thrown in... which I would assume saves money compared with adding it on otherwise. Sounds good to me.
I know "Horse Edition" sounds funny but if BMW want to grow and expand in China then a little cultural integration is a fun way to do it.
BMW in Chinese is called"Bao Ma", it literally means precious horse.
Ma means a horse, therefore it is a good marketing term for Chinese market as 2014 is " horse year"