I think the M5 has plenty of tradition behind the name to prevent BMW from shooting themselves in the foot by introducing the M6 GC.
I think the price is not much of an issue in this category. The M6 will surely be pricy as a 640i GC can run > $110k (more than a well-spec'd M5), but customers at this level will pretty much get whichever car is most pleasing to him/her. The options list on these cars run in the $20k to $30k range, so that alone can be manipulated to buy the preferred car between the two, assuming price is considered.
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