This is getting really old. The only explanation I can give for BMW's current strategy is that they decided that the market for the Ultimate Driving Machine was shrinking while the market for luxo barges ala Lexus and MB was growing. And so decided to cede that small slice of the pie to Audi.
How else can you explain them gift wrapping their lunch for Audi? This has to be the sixth or seventh recent comparison where an Audi is picked over a BMW by C&D who were historically BMW lovers. I have this bad feeling that the next A4 will thoroughly thrash the F30 in all respects.