I'm confused as I always thought the 7 held the top spot (with the exception of some M variants as well as niche cars like the Z8). While watching Adrian Van Hoodydonk explain the design concepts of the F12/F13 6 Series he stated the following: "The projected customer for the 6er is looking for sporty elegance and BMW considers the 6er to be the ‘top of the range."
Thoughts